• Handled the global and regional marketing and advertising campaign for the Ministry of Tourism for eleven consecutive years (1994 - 2005) which has won numerous awards for including the commercial ranking of being 1 of the best 10 in Britain and the no.1 TV commercial on Hungary TV.
  
  
• Was instrumental in formulating a strategic marketing and PR plan that diverted attention from the tragedy of the Luxor massacre in 1997 and the subsequent drastic drop in tourism, whereby he created a whole ‘new’ brand, Red Sea Riviera, selling red sea Riviera as a leisure and recharging destination as unique and distinguished in addition to the classic cultural tourist destination at that time.


• This campaign dramatically affected the increase in tourists’ demands for the Red Sea areas, helping Egypt to recover from the crisis in a phenomenally short time, which led the Chairman of the WTO to recommend that this case should be studied by all tourism fields worldwide.

Address:

2 El Esraa St. Mohandessin, Cairo, Egypt

Phone:

+02 (3) 303-9741/2 (business)
+02 (3) 304-3628/9 (home)

Mobile:

+20 (10) 555-1055
+20 (12) 211-0020

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